PROKAS – ULTIMAX COLLECTION Wins Red Dot Award for Design

Prokas Ultimax - 2017 Red Dot Product Design of the Year in Luggage & Bag Category


PROKAS – ULTIMAX COLLECTION Wins Red Dot Award for Design

In its first year of participation, the Red Dot’s Product Design award for 2017 was awarded to PROKAS luxury Ultimax Collection. PROKAS received the Red Dot distinction for its collection inspired by classical trunk suitcases that comprises of a trunk spinner, a 2-piece widebody set, and a 3-piece standard set. The Red Dot is considered one of the best-respected design competitions in the world with 67 years of involvement with design and innovation. The Red Dot is established internationally as one of the most sought-after quality marks for good design, which shows PROKAS high strive for achievement and superior excellence.

On July 3, 2017, the opening winners exhibition was launched to showcase all of the award-winning products. The exhibition, which lasted four weeks, was held at the Red Dot Design Museum Essen in Germany, where over a thousand people from all around the world come to see the valued products and designs. The launch was followed by an optional yet exclusive Winner’s dinner that was catered by one of the most prominent chefs in Germany, star cook Frank Rosin, and his crew.

All this led to the Red Dot Gala, a prestigious award ceremony held in the Aalto-Theater in Essen to mark the close of the competition. About 1,200 worldwide guests attended the ceremony, including design stars, media representatives, business experts, and political figures. The theater itself is a beautiful architectural feat, with soft curving walls and three rows of balconies leaning inward so that the distance to the stage for the spectators sitting highest up is the same as for those in the lowest balcony rows.

To celebrate the awards and achievements of those who participated, the guests enjoyed themselves at Designer’s Night held at the Red Dot Design Museum Essen. The museum’s everyday purpose is to create a unique experience for guests to view good design quality custom items. It typically hosts about 2,000 exhibits from 45 nations annually, and all are marked with the Red Dot seal. It was a great atmosphere to be inspired by and discover the best products of the year, in which PROKAS was proud to a part of.


To decide the winners for the Red Dot award, a jury of about 40 recognized experts from around the world help appraise the best products of the year in 47 categories. Their specialist knowledge guarantees high quality standards for the Red Dot seal are met. The evaluation process lasts several days, during which the international experts test, discuss and assess every single entry. The criteria for adjudication is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements ensuring the quality and innovation of the entries.

In regards to the PROKAS Ultimax Collection, a statement by the jury says, “The Ultimax Collection convinces with its many, well-considered functions which ease not only packing but also manoeuvring and thereby facilitate everyday travel enormously.” The in-house design was done by Joseph Chen and is manufactured by Traveler’s Choice Travelware.

All luggage is equipped with a comfortably gripped and innovative T-Cruiser handle, as well as the patented dual Cyclone Spherical Spinner Wheel System, which makes maneuvering in a 360 degree angle easy and smooth. The functional design kept the modern, everyday traveler in mind with its many compartments for the traveler’s needs, a transparent detachable bag for liquids, and a TSA-conforming lock.

The Ultimax Trunk Spinner Luggage has a height, width, and depth of 30″, 16″, 14.5″ respectively. All items in the collection come in gray, navy, and teal and have a 100% Polycarbonate glossy hardside shell, which provides a sense of security for the traveler. The separate compartments are well-suited for items such as shoes or dirty clothes. The 114 Liter packing capacity and detachable clear waterproof pouch ease the traveler’s worries of any liquids spilling through. Adjustable custom interior shelves make space management effortless and accessible. This piece of equipment lessens the stress of travelling by making it more convenient for the everyday traveler.

The Ultimax Widebody has dimensions of 21″ x 16″ x 9.25″ (7.5 lbs) for the small carry on, and 22″ x 22.75″ x 11″ (10.5 lbs) for the medium. The 2 inch expandable feature offers extra packing capacity. Like the Ultimax Trunk Spinner, it has a detachable waterproof pouch useful for storing travel-sized liquids. This smaller carry-on has convenient top, side, and bottom grab handles to easily carry wherever the traveler is going. This luxury item is also equipped with a fully-lined interior with a zippered center divider and multiple interior zippered pockets. It’s great to navigate with this piece of luggage while on the go.

The Ultimax 3-piece Standard set includes a small carry on of 21.5″ x 14″ x 9.25″ (7.4 lbs), a medium of 25.5″ x 17″ x 11″ (9 lbs), and a large of 29″ x 20″ x 13″ (11 lbs). It has all the features as the Ultimax Widebody, which also includes a built-in TSA compliant lock with two keys and a 10-Year Manufacturer’s Limited Warranty. The safety features of the whole set gives the traveler a sense of security no matter where he or she is travelling to.

(above- TCs Director of Product Design, Joseph Chen)
From the words of the Red Dot Award, “Innovation, formal quality, functionality and ecological compatibility are just some of the criteria on which the decision is based. The international Red Dot jury bestows the quality seal only on products which set themselves apart with their good design from comparable objects on the market.” PROKAS Ultimax Collection is proud to be part of that line of products that sets themselves apart from the rest.


All photos courtesy of Red Dot Award. All rights reserved.

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